Please prepare a recommendation for a FB/IG campaign, that will answer the objective stated in the brief. The recommendation (in PPT), should include:
• Campaign structure / phasing
• Targeting overview – who do you want to reach per phase, what targetging/retargeting scheme do you want to use
• Media plan: (Budget recommendation, Key metrics & estimated results) – est CPM for video views obj: 1,7 EUR
• Communication structure recommendation – what do you want to say in each phase
• Recommended formats & palcements
Type and number of texts:
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