Fayrooz Abader

Fayrooz Abader

Joined on: 2019-08-04
Cape Town, South Africa
Verified

Fayrooz Abader Design Pty Ltd - Owner & Principal Designer Based in Cape Town, South Africa. I have spent 22 years working as an art director, designer and layout designer in design studios, in-house design studios and advertising agencies. My speciality is logo design and brand identity creation or evolution. I am also an illustrator and create illustrations by hand using traditional media like pen and ink which I then convert to digital formats for clients.

Below is a detailed list of the type of work I do and love to do (!) for clients:

- Specializing in the creation, reinvention or refresh of brand identities including but no limited to logo design, brand styling and commercial illustration.

- Brand Styling. I style the brand's visual narrative across product package design and labelling, and consolidate a brand's visual consistency across all print and digital marketing collateral.

- Brand Style Guides. I design and write a manual that displays the usage guides for logo, colour palette, graphic and advertising templates to ensure a visual consistency of the brand and it’s narrative across all channels.

I bring seemingly mundane corporate documents like brochures and instructional booklets to life through the dynamic use of existing branding elements in typographic and layout design.

- I create static/animated digital collateral and in-store digital screens using existing brand style guidelines and thematic or seasonal promotional elements as inspiration.

- I create a range of packaging design and labelling based on a brand style guide or marketing campaign.

- I create original art and illustration to take brand awareness and interaction a step further for exhibition and large scale promotional collateral.

- I create print-ready files/artwork that meet up-to-date industry standards to ensure that design artwork is produced and reproduced accurately.

  • I am currently contributing to various marketing and in-house design studios as a freelance designer, art director and commercial illustrator.

Jurumani Brochures

Range of corporate brochures describing the various services and areas of expertise of Jurumani Cloud Solutions. Art direction, layout design and digital-ready prep executed.

https://www.fayroozabaderdesign.com/

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